Wednesday, December 7, 2011

AT&T totally rips off Fedex Kinkos

As of 2010, AT&T was the 7th largest company in the United States by total revenue, the 4th largest non-oil company in the U.S. (behind Walmart, General Electric and Bank of America), and the 3rd largest company in Texas by total revenue (behind ExxonMobil and ConocoPhillips) and the largest non-oil company in Texas.

So I'm pretty sure AT&T spends a pretty penny on marketing. Do the folks there really have no idea that their latest advertisement is blatant rip off? Or are they thinking, "Well, if it was good enough for FedEx, it's good enough for us." Apparently, this isn't the first time AT&T has skimmed off the top of other companies' ideas.

Furthermore, if AT&T can't make an original commercial, why should you think their phones aren't just late-to-the-party attempts to imitate better technology? Not fair, AT&T? Your ad campaign is your virtual relationship with the consumer. If you can't do something as simple as that with integrity, then I'm not going to expect you to stick to the highest standards on your phone either.

Here's a "clever," "new" AT&T commercial released this month:



If only FedEx hadn't done the same thing, and funnier, in January 2007:



AT&T's next campaign? A man wandering the country using one of their phones and saying: "Are you able to hear my voice at this moment?" Change enough words from "Can you hear me now?" and it's totally original, right?

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